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| INTERBLOCK(r) BRINGS HORSERACE GAME BACK TO THE HOLLAND CASINO Posted: 05 Jan 2012 09:26 AM PST
Mr. Klemen Sitar, Regional Sales Manager at Interblock, explained: “Holland Casino in Scheveningen has undergone a tremendous and beautiful renovation last year. A new part of the casino is called The Energy Zone and has a wonderful atmosphere, special lightning and incredible sound system, with installed G4 Organic Virtual in a theatre layout of 16 play stations and 16 video – wall displays simulating Carpe Equum, a video horse race game to attract new, and fresh players. The first responses are very encouraging and once a very popular horse racing game is returning to Holland Casino.” Organic Virtual: Organic Virtual is the most attractive video table product on the market. It allows players to wager on a common, life-like roulette wheel and game layout that is horizontally placed in front of them. Virtual generators are totally independent as they do not require any human assistance when simulating traditional table games.
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| Posted: 05 Jan 2012 08:53 AM PST
The Navajo Nation chose Bally's iVIEW Display Manager™ (DM) and Elite Bonusing Suite to add excitement across the casino floor through a picture-in-picture-style player-user-interface that enables powerful interactive bonusing events on the gaming devices without interrupting slot play.
Along with iVIEW DM and the Elite Bonusing Suite, the Navajo Nation selected Bally's cutting-edge technology, which includes the latest release of SDS™/CMP™ 12 for Windows®; Bally Business Intelligence™; CoolSign® media-management; Bally Command Center™ for updating iVIEW content from a central location; the TableView™ real-time table rating and player-tracking system; and Service Tracking Manager™, Bally's award-winning mobile browser-based messaging application for slots and tables that dispatches patron requests to the closest personnel for improved customer service. "We are dedicated to growing our enterprise for the good of the Navajo people, and as such, we needed a systems partner who shared the same commitment and had the core technology solutions to enable us to evolve our operation," said Derrick Watchman, Chief Financial Officer of the Navajo Nation Gaming Enterprise. "Bally's commitment to systems is undisputed, and they have invested in technology that will enable us to take our player-loyalty programs to the next level." Among the technology selected by the Navajo Nation that will enhance customer loyalty is the iVIEW DM in-game player-user-interface, a backward-compatible picture-in-picture-style technology that works on gaming machines with a touch-screen display and enables casino operators to present bonusing applications, self-service features, player's club account access, and streaming video – all on the main game screen, without interrupting play. The Navajo Nation also selected the Elite Bonusing Suite applications − interactive player-bonusing applications delivered through iVIEW DM − to engage and excite their patrons with floor-wide instant slot tournaments, virtual-racing events, and U-Spin™ real-time bonusing. Bally's is also providing a one-card solution for the Navajo Nation's casinos to enable patrons to visit their different properties and use the same player's club card to be rewarded and recognized for their loyalty. "Bally's seamless one-card patron-loyalty solution was very important to us and to our enterprise as we continue to build strong, lasting relationships with our customers and retain, reward, and recognize them properly through targeted, customized marketing programs. When you combine that with iVIEW DM and the Elite Bonusing Suite, Bally truly offers us a powerful suite of marketing, promotions, and player-rewards solutions," Watchman said. "The Navajo Nation will be among the many prestigious casinos that, in the next three to six months, will be creating significant competitive advantages with the use of iVIEW DM and the various EBS applications which have been proven to create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos," said Ramesh Srinivasan, President and Chief Operating Officer of Bally Technologies. "We're honored that one of the most respected multi-site tribal casino operators in the United States chose Bally to be their long-term system partner."
About Navajo Nation Gaming Enterprise The Navajo Nation Gaming Enterprise ("NNGE") is a Navajo Nation-wholly owned business entity created by the Navajo Nation in September 2006. NNGE is authorized by the Navajo Nation to develop and operate Navajo casinos in accordance with federal and Navajo Nation laws, as well as the negotiated Navajo Nation-applicable state compacts (New Mexico and Arizona). NNGE's long-term plan is to build approximately five to six casinos within the Navajo Nation. NNGE's goals include to create jobs in the Navajo Nation relating to the casino industry (such as casino operations, restaurants, hotels, golf course, tourism, construction, etc.), support development of small businesses that provide goods and services to the Navajo casinos and related businesses, and to generate gaming revenues for the Navajo Nation government. For more information, please visit http://www.firerocknavajocasino.com/nnge2011.com.
About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.
– BALLY TECHNOLOGIES, INC. –
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