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| Novomatic Expands at Gran Casino Costa Brava Posted: 14 Feb 2012 08:40 AM PST
In the course of a reorganisation of the gaming floor the casino management decided to also regroup the existing Novomatic electronic multiplayer installations. Gran Casino Costa Brava now offers one Novo Multi-Roulette™ installation with a fully automated wheel and 24 individual player terminals and a second Novo Multi-Roulette™ with another wheel and 12 terminals based on Novo Unity™ II. Additionally, the slots were repositioned in order to integrate them with the live gaming tables - the Novomatic slot offering now comprises the 12 new Super-V+ Gaminator® multi-game machines as well as a selection of Coolfire™ II single games. Further favourites with the guests are Cobra and Multi-Gaminator® multi-game mixes based on Coolfire™ I. Francesc Gironella, Deputy Managing Director and Floor Manager at Gran Casino Costa Brava commends the performance of the Austrian gaming equipment and explained the strategic focus of the recent re-development of the gaming floor: “We constantly strive to offer our guests the latest products as soon as the regional licensing process here in Spain allows us to operate them. And we have had very positive experiences with Novomatic gaming equipment: our customers really enjoy playing these machines. Plus they allow us to flexibly adapt our offering as the preferences of our guests change or as new products are released and licensed.” Jordi Pedragosa, Sales Director of Novomatic Gaming Spain, added: “Gran Casino Costa Brava has over the years already acquired a considerable number of Novomatic machines and games, and we are proud to have built up an excellent business relationship with the prestigious Grupo Conei. Our offering meets the high standards with regards to product quality, innovation and customer service that are typical for the Spanish market, and I am positive that also the new generation of products presented at ICE 2012 will be highly popular here once they have completed the Spanish licensing process.” Austrian Gaming Industries GmbH (AGI) a 100 percent subsidiary of Novomatic AG (www.novomatic.com) is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products. As Europe’s leading manufacturer AGI delivers one of the broadest product ranges in the industry. The NOVOMATIC group is one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world. The group employs more than 18.000 staff worldwide (2,800 in Austria). Founded by entrepreneur Prof. Johann F. Graf, the group has locations in 32 countries and exports high-tech electronic gaming equipment to more than 70 countries. The group operates more than 200,000 gaming machines in its about 1,200 plus traditional and electronic casinos as well as via rental concepts. Part of the group is also Admiral Sportwetten GmbH, Austria’s leading sports betting operator with more than 200 outlets as well as the Vienna based online gaming specialist Greentube Internet Entertainment Solutions GmbH.
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| CASINOS AUSTRIA WINS BEST MARKETING CAMPAIGN AWARD Posted: 14 Feb 2012 07:42 AM PST
 Celebrity presenter Katie Derham, Casinos Austria CEO Karl Stoss, Chris Jones Scott & Jones Communications The Vienna-based gaming operator's new multimedia campaign clearly impressed the judges. Both stylish and contemporary, the campaign portrays the "casino experience" from a new perspective, using catchy headlines that address consumers directly and convey the unique Casinos Austria flair with a twinkle in the eye and state-of-the-art imagery. Designed as a genuine multimedia package, the nationwide campaign makes use of all media formats – from print, posters, TV and cinema to internet banners, pre-roll ads or direct mail – and offers plenty of scope for local and/or regional adaptation. "We are delighted to have been selected for this award," said . "Our new marketing campaign has only just been launched, so it is rewarding to see that it has already made a good impression – not only on our customers, but also on the industry." The "Best Marketing Campaign" award was sponsored by the renowned UK-based PR and communications agency, Scott & Jones. Other finalists in this category included Boylebingo.com, Casino Cosmopol, Gasser Chair Company, Holland Casino, International Game Technology (IGT), SPIELO International and Svenska Spel. All nominated marketing campaigns were judged on a variety of aspects, including originality and innovation, excellence in concept, copy and design, impact on customer experience, effective use of social media and social responsibility. "Casinos Austria is totally committed to social responsibility, so we particularly welcomed the fact this element was taken into consideration in the judging process," said Stoss. About Totally Gaming Awards About Casinos Austria
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