Thursday, February 16, 2012

news.casinolife

news.casinolife

MICROGAMING WINS BEST CASINO SOFTWARE AWARD

Posted: 15 Feb 2012 01:58 AM PST

ISLE OF MAN – Microgaming (www.microgaming.com), the world's largest provider of online gaming software, is proud to announce that they have won the prestigious 'best casino software' award at this year's Gambling Online Magazine's Readers' Choice Awards.

This was the publication's eighth annual Readers' Choice Awards, and Microgaming has won this coveted accolade for the second time in a row. These are the only awards in the industry that are voted by the public themselves, and the awards have a strong reputation for being the people's voice on the best that the industry has to offer.

Roger Raatgever, CEO, Microgaming, commented: "Microgaming prides itself on being an industry leader, and always striving to stay one step ahead in developing casino software, so we are extremely pleased to have won this award.

"We work hard to not only maintain but build on our strengths in the e-gaming sector and the fact that we have won this award again is a testament to our commitment to  providing unsurpassable software. The fact that we were chosen by readers makes this achievement even more satisfying as our end goal is always to create the best possible gaming experience for the players."

 

CROWN VIP GAMING SALONS – THE WORLD’S BEST

Posted: 15 Feb 2012 12:15 AM PST

Wednesday 15 February 2012. Melbourne, Australia. The new, ultra-luxurious VIP gaming salons at Crown Melbourne have been judged the best in the world at the International Gaming Awards (IGA) 2012 in London. Crown's new VIP salons occupy the entire top floor of the multi-award winning Crown Towers Hotel and are a showpiece of the A$1.5 billion redevelopment of the Crown Melbourne integrated resort which is scheduled for completion later this year.

Crown's major redevelopment program supports the new salons through a wide range of world class restaurants, bars, luxury accommodation and exclusive brand retail shopping.

"Crown is thrilled to have received this prestigious international award," said Crown Melbourne's Chief Executive Officer Greg Hawkins. "The innovative salons have been enthusiastically endorsed by Crown's international VIP players and have been extremely popular since officially opening last year," he added. In presenting this award, the IGA  judges commented, “

An outstanding organization and great achievement for Casino VIP Room of the Year. The winner has established an innovative approach to catering for casino customers; it’s clear that Crown is passionate about what theydo and their vision in this field goes beyond any other.“The VIP gaming salons feature luxurious lounge, dining and pampering areas with panoramic360 degree views of Melbourne's city skyline and Port Phillip Bay”.

Crown's range of award-winning restaurants, offering both Asian and Western fine dining cuisine, service VIP customers in the salons 24 hours a day. Crown's customer service standards, delivered by the team of multi-lingual, highly experienced and expert VIP hostsand dealers, are recognized worldwide.The VIP gaming facilities at Crown Melbourne have consistently been acknowledged as the best in Australia and have now been taken to another level as recognized by this top international award.

 

 

APEX gaming shows the way at the IMA

Posted: 14 Feb 2012 11:52 PM PST

APEX gaming can look back at an excellent IMA in Düsseldorf last January. The German AWP market no longer needs to be dominated by a small number of manufacturers. APEX is breaking the mould in design, quality, games and distribution possibilities. The lease-only model no longer applies. APEX gaming is providing the market with more choice. According to the company motto 'quality that can be owned', operators naturally have the option to purchase the complete APEX package – one of four cabinets with the complete games package.

The IMA is the most important gaming show in Germany and APEX gaming took the opportunity to communicate its long-term intentions to the market. The large stand of over five hundred

Udo Nickel, Johannes Weissengruber and Gerhard Hubmann of APEX at the IMA 2012

squares metres was needed to include the complete solutions from APEX gaming. All four cabinets have not been certified by the German test house PTB: The upright Pinnacle 22", the Pinnacle SL 26" slant top, the Pinnacle WM wall-mounted machine and the upright Dual Slim Line.

APEX gaming also took the opportunity to introduce its mobile gaming to the German market. This app has been designed for Android and Apple applications. The app includes five top APEX games with more to follow. Operators learnt how this app can be used as an excellent marketing tool to guide mobile players to the nearest APEX gaming machines. A simple click shows the player where he and she go if they wish to play APEX at a local arcade or bar.

The market can rely on APEX to bring innovation and value-added. The Pinnacle gaming machine family can cite much international success (which was mirrored at the international gaming exhibition ICE in London). Blending together style, design and quality – the Pinnacle cabinets attract players and keep them wanting to play. They compliment any gaming location. Only the best components are implemented (such as money handling where the JCM banknote recycler UBA RC is used as standard). The Pinnacle SL even has dual real HD high definition 26" monitors. The patented cooling system ensures that all components remain clean and cool. Thus, APEX gaming machines are well known and respected for their longevity – a great point given their popularity.

APEX gaming took the opportunity to introduce a further new games package to the German AWP market at the IMA. Hot Magic Fruits XXL offers a further twenty games to compliment the first games package released in Germany – Magic Classic. Each and every game is trialled as a single game in the market before being promoted to the APEX games library. This gives the operators the confidence that with APEX they are getting the right solution – excellently designed, top-quality cabinets alongside winning games. Add to this the fact that all this may be purchased.

APEX gaming saw to it that all visitors were looked after in traditional Austrian style. A wonderful selection of food and wines from the southern Styrian region of Austria ensured that visitors really enjoyed their stay on the APEX stand.

Mr. Udo Nickel, Sales Director at APEX gaming in Germany, was very pleased with the IMA: "Operators are so happy here in Germany they have a new, major international gaming machine manufacturer to choose from. The APEX gaming Group of Companies has grown to be a major international player. It was our intention that operators understand the international positioning – that is why we chose such a large stand. Furthermore, we have broken the lease-only mould by offering our casino-quality gaming machines for sale. This has been applauded by the market."