Wednesday, April 25, 2012

news.casinolife

news.casinolife

ELDORADO HOTEL CASINO EXCITES PLAYERS WITH BALLY’S iVIEW DISPLAY MANAGER™ (DM) AND ELITE BONUSING SUITE™

Posted: 24 Apr 2012 01:17 PM PDT

 

 

LAS VEGAS, April 24, 2012 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that the  Eldorado Hotel Casino has implemented Bally's award-winning iVIEW DM and Elite Bonusing Suite (EBS) solutions to engage and excite patrons at its Reno, Nev., property.

The Eldorado is using iVIEW DM with the Elite Bonusing Suite to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing™, Lucky Match Bonusing™, Dynamic Random Bonusing™, DM Tournaments™, and Virtual Racing™ events.

The Eldorado is hosting daily Virtual Racing events in which each player chooses a horse to wager on and watches the race unfold on the in-game screen and overhead CoolSign®-managed media displays.  Additionally, the casino introduced multi-tiered bonus wheel promotions on multiple manufacturers' games for thrilling new ways to win.

"Since the field trial began, the iVIEW DM machines have experienced a 40 percent increase in play," said Rob Mouchou, Vice President of Casino Operations at the Eldorado Casino Reno.  "The promotions have been very successful and we believe that will continue. Our players have had a great time with events like Virtual Racing. You can feel the excitement on the floor and that differentiates us from the competition."

Mouchou added, "U-Spin Bonusing has added a new element to our casino floor.  Being the first casino in Nevada to feature the excitement of Bally's Elite Bonusing Suite solutions helps us stand out. We're confident Bally's technology will continue to help us build player loyalty."

The Eldorado plans to add additional features for players over the next few months.

"We are very proud the Eldorado Hotel Casino has implemented our trailblazing iVIEW DM and Elite Bonusing Suite systems solutions," said Bally Technologies' President and Chief Operating Officer Ramesh Srinivasan. "It is especially exciting that casino patrons can experience the fun and excitement of events like Virtual Racing and U-Spin Bonusing that offer second ways to win and increased anticipation during game play."

About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.  Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

– BALLY TECHNOLOGIES, INC. –

 

Make Mecca Part of Your Fantastic Day

Posted: 24 Apr 2012 08:03 AM PDT

Mecca Bingo has launched its second high profile promotion of 2012, Have a Fantastic Day, offering customers the chance to win one of ten Mini First's whether they play online, in clubs or on their smartphone.

Until the end of May, digital customers will receive a scratchcard(s) when they spend either £1, £5 online or on their mobile.  The card will reveal one of a selection of prizes ranging from the chance to win a car to bingo bonus loyalty points* to entry to a private bingo room offering a £1,000 jackpot.

Running concurrently, club customers will have the chance to take part in one of five weekly link games from 27thApril for the chance to win a car.

Tom Gough, Marketing Manager at meccabingo.com, comments: "Following the success of our Everyone's A Winner (EOAW) promotion earlier this year, we are predicting a great response to our Fantastic Day campaign. EOAW delivered the highest number of new customers to Mecca we have ever seen compared to previous promotions, and we saw huge growth in the number of customers who played using a smartphone.  We are hoping to build on this to deliver increased customer numbers and frequency of visits during May for our online, mobile and club channels."

The promotion, supported with a total spend of £2.0mm, will see a new version of the Fantastic Day television advert being broadcast on selected terrestrial and satellite channels from 23rdApril to 31st May.  Featuring the popular 80s track "Fantastic Day" by Haircut 100, the advert highlights how playing with Mecca can be part of a customer's fantastic day. The advert was created by Gravity London with media buying by Boutique Media Communications.

To view the advert, simply click on the following link:
http://youtu.be/G-gxqJkSpgA