Thursday, April 26, 2012

news.casinolife

news.casinolife

Victor Chandler & Boyle Sports to Utilize the Flinders Maelstrom eGaming platform

Posted: 25 Apr 2012 09:23 AM PDT

25 APRIL 2012 Flinders Ltd today announce that they have agreed to license their Maelstrom middleware platform to several new customers including Victor Chandler and Boyle Sports.

Flinders will be integrating the platform with Victor Chandler owned Myriad Payments, the global payments solutions provider, as part of a wider project planned with Victor Chandler.

Boyle Sports have chosen Flinders as part of their international expansion to facilitate the integration of new product lines being offered in Asia and other high growth markets. Building on their existing customer base of land-based and eGaming operators, these new deals for Flinders reflect the increasing demand for Maelstrom amongst operators wishing to achieve both fast development times, and control over their customers and development strategy.

Building on their success in Europe and Asia with some of the market’s largest operators in the online and land-based sector, Flinders has also agreed to distribute the Maelstrom product into the emerging US eGaming market via Jade Gaming, the established international distributor for IGT, Novomatic, Futurelogic, etc.

Brian Hooper, CTO for the Maelstrom product explains; “Operators in the US who are looking to make their step in the eGaming space don’t want to find themselves “trapped” by the first eGaming partner or platform they choose. Finding yourself waiting for your supplier to eventually get round to putting in your change requests is an extremely frustrating experience. Maelstrom allows these new eGaming operators to evolve beyond the bottle-neck and differentiation problems that European eGaming operators have struggled with over the last 10 years. With control of their own destiny US operators can now plug in whatever they want, from whoever they want; including incorporating land-based player loyalty schemes into new eGaming product platforms so as to unite one view of the customer with integrated bonus schemes.”

For more information contact: brian.hooper@flinderservices.com

 

FORMER FHM AND ROLLING STONE EDITOR AT THE HELM FOR NEW FREE WEEKLY FOOTBALL BETTING MAGAZINE

Posted: 25 Apr 2012 02:20 AM PDT

Wednesday, April 25, 2012 (London, UK) – Citibet, the free football betting magazine, is set to launch this week in London with an editorial staff led by former FHM and Rolling Stone editor Ed Needham.

Content produced by Needham's team at publishing and creative agency Grand Parade promises to arm readers with 'Weekend Football Intelligence' through a range of topical stories and insightful columns focusing on major domestic, European and international football fixtures.

Citibet will target ABC1 professionals, who will be typically male and working in the City and Docklands areas of London. Confirmed advertisers include Northern & Shell as well as bookmakers Coral, Betfair, Sporting Index and William Hill, with the latter providing two tickets to the 2012 FA Cup final between Liverpool and Chelsea to be won in the first issue.

"We want our readers to wake up on a Friday morning and think 'Citibet'," says Ed Needham, Citibet editor. "In order to achieve that we will be putting together a quality magazine that not only informs, but also entertains. While our core audience will be found in the City, we will cater for anyone who has an interest in football or betting."

Citibet, which is being funded, published and distributed by Citipost, the UK's leading privately owned fulfillment and delivery organisation, will have an initial print run of 75,000 copies and be made available via hand-to-hand merchandisers at key London Underground stations and mainline terminals.

Utilising the Citipost Direct Distribution network, additional copies will be placed within magazine display units at corporate offices of financial, legal and marketing companies in and around the Square Mile and Docklands. Citibet will also be found in City pub and bar chains, Docklands news retailers as well as business lounges and airside departure and arrival gates at Heathrow, Gatwick and Stansted. There will be additional distribution at large London midweek football matches.

Citipost is owned by Danny Charlesworth, who also owns and breeds racehorses including Crack Away Jack and Baby Mix. Charlesworth adds: "Citibet has enormous potential and we are all very excited to be launching the publication. Our editorial team comes with an exceptional track record and the scale of the Citipost distribution network will ensure that the magazine gets into the right hands and is widely read. Advertisers have proven very receptive to the Citibet concept and we are sure readers will be too."

MICROGAMING LEADS THE WAY WITH HTML5 GAMES

Posted: 25 Apr 2012 01:25 AM PDT

ISLE OF MAN Microgaming  the world's largest provider of online gaming software, is pleased to announce its sponsorship of the mGaming Awards and the launch of a range of brand new and industry leading HTML5 games.

The mobile gaming industry is constantly evolving and has seen phenomenal growth over recent years. To reflect the importance of mobile gaming, the mGaming Summit is being held today in London where Microgaming is proud to showcase its innovative HTML5 games and to sponsor the mGaming Awards.

The launch of Microgaming's HTML5 games sets the gold standard for mobile gaming in the market. Its unique 'swipe and tap' interface, rich and carefully detailed graphics, and smooth gaming experience are unbeatable. The industry leading suite of 11 games includes photo-realistic high quality versions of the ever popular blackjack and roulette, some of the most popular Microgaming slots like the world renowned Tomb Raider ™, Thunderstruck and Mermaids Millions, and a number of fantastic video poker games. There is also an aggressive games rollout scheduled for the coming months, which is something Microgaming is renowned for with its online products.

HTML5 allows players to access the best games in the industry, on any of their devices, when and wherever they want. For operators with player details and balances on an existing system, Microgaming can integrate its cutting edge games to work with this system, for the best possible player experience.

Neill Whyte, Head of Product Channels at Microgaming, says: "Microgaming launched its first mobile casino software in 2004 and ever since then, has been leading innovation in mobile gaming. It offers industry firsts in mobile gaming solutions, custom-made to enable any enterprise from the online industry, mobile space or land-based arena, to enter the world of mobile casinos with ease.

"We are delighted to support the mGaming Summit. We have been at the forefront of mobile technology within the e-gaming industry for a number of years, and continue to stay ahead of the game. This event allows us to be ideally placed to meet and greet existing operators, and to discuss the key issues which are driving mobile gaming. We are looking forward to the conference and to our sponsorship of the evening drinks and awards."

Current games available on HTML5 include: Mermaid Millions, Thunderstruck I, Tomb Raider™ I, Aces and Faces, Aces and Eights, Bonus Deuces Wild, Deuces Wild , Double Double Bonus, Jacks or Better, European Gold Roulette and European Gold Blackjack.