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| FutureLogic Launches PromoNet® Solution™ v2.0 Posted: 01 May 2012 10:00 AM PDT
As an essential add-on, the new PromoNet® Player Rewards™ module provides operators with the ability to link the PromoNet® Solution™ software to a casino's player tracking system, slot accounting system, and player card readers. "This additional module enables enhancement of their existing player rewards programs for carded players and to incentivize anonymous and new players to continue to play, join the Player Club, or make a return visit," explained Nick Micalizzi, VP Sales & Marketing North America. "With access to the player's historical data, as well as 12 real time play metrics from the game, such as Amount Wagered, Number of Games Played, Time on Device and Max Bet Percentage, operators can create real-time, targeted promotions based on specific play behavior, thus linking the value of the promotion to the value of the player's game session." "Our PromoNet® Intelligent Promotional Couponing Solution™ has successfully passed review by GLI, BMM Compliance and the Nevada Gaming Control Board. In addition we have recently secured technology approvals and global agreements with a number of major gaming manufacturers and systems providers, making PromoNet® the preferred promotional couponing solution in the industry," added John Edmunds, VP International Markets for FutureLogic. "PromoNet® Solution™ v2.0 and the PromoNet® Player Rewards™ module build upon the success of our core technology by now offering casinos, large or small, a choice of different configurations to match their needs." About FutureLogic, Inc. Founded in 1983 and headquartered in Glendale, Calif., FutureLogic develops and supplies solutions for the gaming industry including high-reliability printer equipment and in-game promotional couponing solutions. As the undisputed leader in super-robust thermal printer technology, FutureLogic is the industry’s premier supplier of thermal printers for casino gaming, promotional equipment, kiosk, industrial, RTAL, gas pumps and medical applications. FutureLogic has shipped more than 1.5 million TITO printers worldwide. In July 2004 the company founded FutureLogic Europe, Ltd. to provide direct sales and engineering support for the growing OEM thermal printer markets in Europe. In October 2006 FutureLogic expanded its global support network into the Asia Pacific market, with a new sales and service center in Macau, China. In 2010 FutureLogic further supplemented its service and support platform with the opening of an office in Sydney, Australia, and in 2011 the company expanded its sales and marketing presence to cover South America. More information on the company is available at www.futurelogic-inc.com.
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| WORLD SERIES OF POKER ANNOUNCES PARTNERSHIP WITH CROWN Posted: 01 May 2012 12:31 AM PDT
Given Crown's success with the 'Aussie Millions Poker Championship', we couldn't ask for a better partner than Crown to establish the Asia-Pacific's definitive poker festival." Crown Melbourne is Australia's leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year. It is one of the largest entertainment complexes in the world showcasing world-class gaming facilities and is the home of the renowned and most prestigious 'Aussie Millions Poker Championship' along with the largest poker room outside North America.  WSOP Sean McCreery & APAC Mitch-Garber The world-class complex also boasts Australia's best restaurant precinct, international designer brand shopping and award winning hotels – Crown Towers, Crown Promenade and Crown Metropol. "This exciting partnership brings together two industry leaders, and two strong brands, to create a premier poker event in this region," said Crown Melbourne's Chief Executive Officer, Greg Hawkins. "Our agreement firmly aligns with our objective of attracting the very best local and international players, all vying for a coveted WSOP bracelet. We are incredibly proud of what we have achieved with the Aussie Millions and look forward to featuring WSOP Asia Pacific on our poker calendar in April 2013." The agreement marks the first time the WSOP is exporting its prestigious tournament series to Australia, and marks just the second expansion of the 42-year-old brand, after the advent of WSOP Europe in 2007. To date, WSOP gold bracelets have only been awarded in Las Vegas (1970-2011), London (2007-2010) and France (2011). Crown's agreement with the WSOP includes provisions for international television production of the event and is expected to be shown globally on ESPN. Legions of locals have been swept up in the Australian poker boom that was ignited when Melbournian and Crown ambassador Joe Hachem became the 2005 World Series of Poker Champion, scooping up $7.5 million in prize money for his efforts. "It's thrilling to think the World Series of Poker is coming to Australian soil," said Joe Hachem. "I know first-hand what a life-changing moment winning the WSOP gold bracelet was and how it served as a catalyst for the growth of poker in Australia and Asia. It will be a dream come true to host a worldwide poker event such as this at Crown. I can't wait." Crown's CEO Greg Hawkins further added, "This initiative will provide Crown with significant exposure in Asia, Europe and America, and forms an integral part of Crown's global marketing strategy to attract further international visitors to Australia and Crown Melbourne." ABOUT THE WSOP The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970. In 2011, the event attracted 75,672 entrants from 105 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $192 million in prize money. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.WSOP.com ABOUT CROWN MELBOURNE Crown Melbourne is Australia's leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year to its 560,000 square metre entertainment complex. The property features 1,600 guest rooms across the complex's three hotels – Crown Towers, Crown Metropol and Crown Promenade Hotel – in addition to the Palladium, which is Australia's largest ballroom, a world-class convention centre, more than 70 restaurants and bars reside in the complex, including many of Melbourne's finest, international designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre. Crown Melbourne was built at a cost of $2 billion in 1997 and in the period 1997 to 2014 a further $2 billion will have been spent to further enhance Crown Melbourne including building Promenade and Metropol hotels, expanding the Mahogany Room and further enhancing the restaurant precinct in Crown Melbourne. Crown Melbourne is one of Victoria's leading tourism icons. For more information on Crown Melbourne, please visit our website at www.crownmelbourne.com.au
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