Thursday, June 14, 2012

news.casinolife

news.casinolife

IGT Brings the Best in Innovative Gaming and Systems Solutions to Canada

Posted: 13 Jun 2012 03:06 AM PDT

(LAS VEGAS – June 12, 2012) – Exhilarating games, revolutionary systems solutions and the IGT Cloud come to Canada as International Game Technology (NYSE: IGT), the global leader in driving technology innovations in the gaming industry, delivers top-performing casino products at the Canadian Gaming Summit (CGS), June 11-13, 2012 at the Scotiabank Convention Centre in Niagara Falls, Ontario.

"IGT is known for defining excellence in casino gaming. At the Canadian Gaming Summit, our expanded line up of innovative products will transform casino floors for our Canadian customers," said David Flinn, IGT executive director for Canada.

IGT's booth at CGS showcases the products casino operators need on their floors now and in the future, from MegaJackpots to IGT Cloud service solutions.

Making its Canadian debut at CGS is IGT Cloud, a breakthrough casino management service solution that already is empowering operators in Europe and Latin America to seamlessly optimize their operations and engage players. Operators are now able to deploy the industry-leading sbX® systems solution through the IGT Cloud, and access applications such as IGT Analytics for robust reporting, and IGT Floor Manager to manage game content and allow access to the largest game library in the industry.

With market-leading performance and outstanding math models, IGT games create enhanced entertainment experiences for players everywhere. IGT introduces attendees to new community gaming action and a modern spin on casino classics with thrilling three-reel, single-payline games, plus creative and engaging video slot and poker games that are set to bring excitement to Canada's casinos. With features such as 3D graphics and advanced touchscreens, IGT's games are built to meet the technology expectations of today's consumers worldwide.

IGT's Center Stage Series continues to be the center of attention by offering operators the ability to refresh content with the latest, high-impact games at CGS. And IGT's blockbuster pop-culture MegaJackpots® slot games are sought after player favorites that drive performance and fun on any casino floor.

IGT's product portfolio of popular tiles and industry-leading systems are available at booth #301 at CGS.

IGT Resources:

About IGT International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.

 

STICS, INC. RELEASES WHITE PAPER ON CASINO’S REINVESTMENT STATEGIES

Posted: 13 Jun 2012 12:11 AM PDT

San Diego, CA /June 12, 2012– Understanding how much a customer spends and how promotions can negatively affect the amount a player invests is important to every casino. Stics is releasing a series of white papers on casino investment in players. The first white paper from Stics, How Much Is Your Casino Investing in Players? Another Step toward the Optimal Offer™, evaluates reinvestment by casinos and reveals a small portion of data collected in a recent study of Southern California casinos to compare how casinos reinvestment can vary widely.

The paper presents the concept of 'Required Theoretical Investment' (R-Theo), an inverse of Theoretical Win (T-win). R-Theo removes player "luck" from the equation to show what customers are actually spending in a casino. Each casino anonymized in the paper rewarded an accumulation of COIN-IN with a $5 Free-Play or Cash Back incentive. The results are compared in R-theo and Base Reinvestment. The results were surprisingly varied for an exhaustive look in a local market.

The varied results allow Stics to question: Are players aware of the amount they have to spend to receive incentives; or are players responding to the appearance of a good deal? The disparity in base reinvestment also allows Stics to explore if the base reinvestment percentages leave room for additional discretional reinvestment.

The white paper points out that reinvestment can become very expensive, very quickly. Casinos would benefit from Stics' predictive analytics services which optimize marketing programs and identify the most valuable players to whom to offer discretional reinvestment, and with which to optimize base reinvestment strategy. A comprehensive predictive approach can maximize EBITA and reduce the total reinvestment to a casino at the same time.

About Stics Stics is an innovative predictive analytics company providing customer insight that empowers clients to predict and rank customer value. Its best-of-breed models are delivered through highly efficient, cost-effective Software-as-a-Service (SaaS). This makes Stics the most affordable predictive analytics option available. Stics provides products/services for the casino and hospitality industry, as well as software providers, direct marketers, and government contractors. http://www.stics.com.