Thursday, June 21, 2012

news.casinolife

news.casinolife

ISO Certification for EGT!

Posted: 20 Jun 2012 01:50 PM PDT

 

It has already become clear that 2012 is the year of success for Euro Games Technology. Shortly after the successful implementation of the SAP-ERP system, EGT delivers more good news: the company has been certified with the Quality Management System Standard ISO 9001:2008. This international certificate guarantees that the management system of the company corresponds to its strict requirements and is being constantly improved in order to satisfy the customers' demands.

Krasimir Yordanov, Administrative Director at Euro Games Technology describes the certification process, its importance and the benefits for the company:

Could you describe the ISO 9001: 2008 certificate in connection with its functions at EGT? ISO 9001:2008 is an international Quality Management System Standard. Its requirements are related to the company's ability to satisfy its customers' demands and to the continuous improvement of the quality of its products and services. It has been a strategic move from the board of directors of EGT to introduce the Quality Management System, because the company's politics are based on the constant development of the work process and management efficiency.

Now that EGT is ISO certified, what are the advantages for the company? The ISO certification will definitely allow a lot of privileges for EGT. One of the key advantages for the company is the improvement of the quality analysis management system and the employees' training connected with it. This process will contribute greatly to the company's organizational culture as well as to the motivation of EGT's team of professionals.

Furthermore, the ISO international standard will bring about the better planning and control of the company's work process and production. It will also increase the effectiveness of the internal communication. All these improvements will lead to an increase of the customers' satisfaction and will form even better company profile.

How will the ISO Certification affect EGT's collaboration with other companies or partners? ISO 9001: 2008 is an important medium for relatively young companies like EGT. It will demonstrate to our foreign partners that we are able to produce quality products according to the international standards. The ISO certification is also a guarantee for EGT's professionalism in the business relations.

www.egt-bg.com

G2E ASIA 2012 EXPANDS GROWTH OF GAMING INFORMATION AND TECHNOLOGY INTO NEW MARKETS

Posted: 20 Jun 2012 01:45 AM PDT

 

MACAU – The sixth annual Global Gaming Expo Asia (G2E Asia) welcomed more than 6,100 gaming industry professionals from across the globe, surpassing attendance at last year's event by nearly 8 percent. These figures, released today by G2E Asia organizers Reed Exhibitions and the American Gaming Association, reflect a continued expansion of gaming throughout the Asian region.

G2E Asia 2012 was held May 22 – 24 at the Venetia Macao. Event attendees represented 67 different countries and regions, including mainland China, Hong Kong, Taiwan, Vietnam, Cambodia, Japan, the Philippines, Australia, the United States, Singapore, South Korea and Malaysia.

Frank J. Fahrenkopf Jr President and CEO of the American Gaming Association.

As in past years, the 2012 G2E Asia floor showcased the latest cutting-edge gaming technologies and business solutions, featuring over 130 exhibitors from 24 countries.  The exhibition also welcomed international buying groups and VIP buyers from new markets like the Philippines, Singapore, Vietnam, Cambodia and Malaysia.

"The Asian markets continue to represent a boom for the gaming industry," said Frank J. Fahrenkopf Jr., president and CEO of the American Gaming Association. "G2E Asia has succeeded yet again this year in bringing together various stakeholders in a burgeoning market to exchange ideas, information and technology."

The conference programs at G2E Asia 2012 welcomed over 600 attendees. Among the most popular conference programs this year was the "Spotlight on Macau: The World's Largest Gaming Market," which features a series of in-depth discussions such as the size and shape of the market, challenges it currently faces, as well as general expansion of gaming in Asia. Other popular topics included the "Evolution of Junket Operations" and "Expansion of Gaming Technology in Asia.".

Based on industry feedback, new education seminars we also added for CCTV technology, surveillance, and game protection to provide the most up-to-date expert insights to help gaming security and surveillance executives succeed in this rapidly growing region.

G2E Asia provides unparalleled networking opportunities, allowing attendees from around the global to meet and connect. Two new networking events were organized this year – a regulator and Government representative cocktail reception on May 22 which brought together over 70 regulators, government officials and gaming executives, as well as the debut of the Global Gaming Women networking event which attracted over 50 international women executives.  The breakfast forum provided an exclusive sharing and speed mentoring session for both senior female industry leaders and young executives in the Asian Gaming industry. Global Gaming Women launched at G2E in Las Vegas in October 2011, and operates with a goal of "connecting female leaders of today with female leaders of tomorrow" within an industry whose top executives and representatives have historically been men.

G2E Asia is the premier trade show and conference event dedicated to the Asian gaming markets. For more information about G2E Asia, visit www.G2EAsia.com.

Global Gaming Expo Asia (G2E Asia), formerly Asian Gaming Expo, is the international gaming exhibition and conference dedicated to the Asian gaming market. Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E Asia made its debut in June 2007, defining itself as the leading event for the gaming entertainment industry in Asia.

The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information develops educational and advocacy programs, and provides leadership on industry-related issues of public concern.

About Reed Exhibitions Greater China Reed Exhibitions Greater China is associated with the world's largest events organizer: Reed Exhibitions.  Thanks to more than two decades of rapid growth, it is now China's premier organizer of definitive trade events, through seven outstanding member companies: Reed Exhibitions China, Reed Sinopharm, Reed Huabo, Reed Huaqun, Reed Exhibitions (Shanghai), Reed Guanghe and Reed Huabai.

Today, Reed Exhibitions Greater China serves eight of China's fastest growing specialized sectors. They are: aerospace & aviation; electronics manufacturing & assembly; machine tools, metalworking & industrial materials; converting; pharmaceuticals, medicine & health care; gifts & homeware; lifestyle, travel; gaming & property. The company will organize 54 prime trade events in 2012.

In 2011, events organized by Reed Exhibitions Greater China brought together over 27,000 suppliers, more than 650,000 visitors and approximately 25,000 conference delegates.

 

New Real Time Customer Feedback Platform Provides Casinos Secret Weapon They Need to Succeed

Posted: 20 Jun 2012 12:33 AM PDT

Boise, Idaho (PRWEB) June 04, 2012 It's time for casinos to take the bite out of uncomplimentary guest postings at Yelp, Twitter, Facebook and other social media sites. Casinos frustrated with the competitive disadvantage of being the last to know about customer problems now can have real-time customer feedback thanks to Simply Share, a new customer feedback platform announced today by Robinson & Associates, Inc.

Thanks to social media, casino guests are sharing their grievances with the world but not with the casino, says Martin R. Baird, chief executive officer of Robinson & Associates, a consulting firm to the global gaming industry. "A dissatisfied guest will tell nine to 15 people about an unpleasant experience at a casino and some will tell as many as 20 other people," Baird says. "Yelp, Twitter and Facebook give guests the ability to spread their rants to thousands of people just moments after they become unhappy about something.

"Simply Share's technology platform changes all that. It makes it fast and easy for guests to share directly with the casino in real time, and valuable feedback is critical to succeeding in a troubled economy. Also, there is no expensive hardware or software for the casino to purchase. Customers' smartphones and our cloud-based platform are all that's required."

Simply Share is an ideal fit in many areas of the casino resort, including the hotel, restaurants, golf course, valet and spa, to name a few, according to Baird. "We have been helping resorts, hotels and casinos for almost 20 years and we see this as a great solution in many areas on the property," Baird says.

Simply Share is an online service in which customers use their smartphone to scan a special bar code, take a brief and simple survey that appears on their phone's screen and instantly submit their feedback and comments. Customers type or use speech-to-text software on their phone and then transmit their feedback by touching a "submit" button. Bar codes that the guests scan can be placed in the hotel room, near the register in the spa or in restaurants on the tables.

Customers are more likely to communicate immediately with the casino because the survey is short and easy, Baird says. "The data customers generate is pertinent because the questions are crafted to address key elements of outstanding guest service," Baird notes. "And guests can easily submit comments that provide added value to the data. This helps casinos better understand what customers like, don't like and want to see improved."

A low score generated by customer feedback generates a live alert that can be quickly acted upon. Survey results are available from the cloud on any device with an Internet connection.

The new service offers many advantages, Baird says, including increased guest retention and repeat purchases, improved guest satisfaction, long-term customer relationships and positive word-of-mouth advertising. Casinos save money because there are no printing, mailing or data-entry costs associated with paper-based satisfaction surveys and comment cards. Lower paper consumption also is good for the environment. Casinos save time because there is no time spent waiting for feedback results. Simply Share also is the solution to problems such as typically low response rates to lengthy surveys, ineffective questions that often appear on surveys, low-value feedback and inaccurate data.

Simply Share weds smartphone technology with extensive customer satisfaction research published by Harvard to help casinos measure, manage and improve their guests' experience. The research spanned 10 years and involved more than 4,000 customers in 14 industries.

"Many casinos and resorts use mystery shoppers to collect feedback and they serve a very valuable role," Baird says. "But mystery shoppers are not real customers and they are not spending their own hard-earned money. Shoppers can evaluate how well employees meet specific performance standards, but they can't explain what real customers think and feel. Simply Share provides the conduit for real guests to share feedback in real time so casinos can make real improvements."

About Robinson & Associates For nearly 20 years, Robinson & Associates, Inc., has been dedicated to helping casinos, resorts and restaurants improve their guest experience so they can compete and generate future growth and profitability. A Boise, Idaho-based consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. For more information, visit the company's Web site athttp://www.casinocustomerservice.com or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.