Tuesday, February 5, 2013

news.casinolife

news.casinolife

PLAYBOY BRANDED LIVE DEALER STUDIO LAUNCHES – ANOTHER INDUSTRY FIRST FOR MICROGAMING

Posted: 04 Feb 2013 04:02 AM PST

ISLE OF MAN – Live Dealer just got sexy! In an industry-first deal, Microgaming has launched Playboy Live Dealer; bringing bunnies and the high life to the world of online casinos.

An iconic lifestyle brand established by Hugh Hefner in 1953, Playboy is leveraging its 97% global brand awareness, over 7.8 million Facebook fans and 17 million monthly unique visitors to Playboy.com to grow its presence in online gaming.

The brand's trademark style is now represented in the form of Live Dealer gaming, Microgaming's first-class live platform. The atmosphere of the studio evokes the original famed Playboy Club – complete with dealers dressed in the signature Playboy bunny costume. An opulent studio coupled with striking lights sets the glamour and opulence that has been associated with Playboy.

The new Live Dealer studio, encompassing the full suite of Live Dealer games including roulette, blackjack and baccarat, is now live with a number of Microgaming operators.   The Playboy branded studio provides operators with a huge marketing opportunity to acquire new players, as it is a unique gaming platform that will appeal to a worldwide audience.

The licensing agreement with Playboy also allows the creation of RNG casino games, and the development of a real-money video slot, due for release to Microgaming operators in the next few months.

Nigel Singer, 188BET's Managing Director, comments: "It's very exciting to be one of the first operators to go live with Microgaming's Playboy Live Dealer. Live Dealer forms an integral part of our product portfolio and this provides an opportunity to drive new and existing players to a studio that is like no other."

Jason Turner, Playboy's Senior Vice President and General Manager of Digital Ventures, notes: "The Playboy partnership with Microgaming is another example of partnering our iconic brand with a best in class gaming provider.  We are thrilled that the gaming experience of playing with a live Playboy Bunny Dealer can now extend from our land-based Playboy Clubs to online gaming."

Roger Raatgever, CEO of Microgaming, adds: "The Playboy Live Dealer offering is another market first for Microgaming.  We pride ourselves on partnering with the right brands at the right time and Playboy is one that we are proud to have a licensing agreement with.  We believe that we have created an outstanding Live Dealer Playboy product which perfectly embodies this iconic brand; it will be a unique offering for operators and players alike."

Playboy Live Dealer launches at the beginning of February 2013.   For more information, visit Microgaming at ICE 2013, Stand S10-210 or visit our website www.microgaming.co.uk.

 

Enteraction and Alderney Gambling become Members of the Social Gaming Association

Posted: 04 Feb 2013 04:00 AM PST

The Social Gaming Association (the “Association”) is pleased to announce its two latest memberships with Enteraction, the world’s leading B2B provider of social gaming technology, including its market leading GameShaper+ platform, joining as an Accredited Member and Alderney Gambling, the business development arm of the Government of Alderney and advisor to the Alderney Gambling Control Commission, joining as a Governmental Member.

Stuart Tilly, Director of the Association commented: “I’m delighted to welcome both Enteraction and Alderney Gambling to the Association. Enteraction is leading the way in the development and supply of socially responsible gaming platforms and is a true advocate of the levels of probity, honesty and integrity that we are trying to promote as the standard for the social gaming industry. I’m also very encouraged by Alderney Gambling’s desire to learn more about the industry. We feel it’s imperative that regulators, legislators and other policy makers take an informed and educated view when deciding upon what position to take on the industry and I’m pleased Alderney Gambling are taking such a proactive role in furthering this aim.”

Andy Rogers, Managing Director of Enteraction added: “We share a lot of the same values and principles as championed by the SGA and it was clear to us that it was an association we wanted to be involved with.  Our membership of the SGA is another sign of our commitment to supporting and promoting socially responsible initiatives.”

Robin Le Prevost, Director of eCommerce Development at Alderney Gambling further added: “Alderney has always been regarded as the most progressive licensing jurisdiction and with the burgeoning growth in social gaming we are committed to learning more about this vibrant and dynamic industry. We feel the SGA will contribute greatly to our knowledge and understanding in this regard.”

For further information on the Association, please visit www.socialgamingassociation.org.

 

BetTech Gaming to launch in Europe at ICE 2013

Posted: 04 Feb 2013 02:09 AM PST

Monday 4 February 2013 London, UK BetTech Gaming, the provider of premium technology solutions to gaming companies, will formally launch in Europe at ICE Totally Gaming 2013, held at ExCeL, London (5-7 February 2013).

BetTech will demonstrate its flagship BetTech Sports product at stand S1-320 for the show's duration.

The company was co-founded in August 2009 by chief executive officer Jesse Hemson-Struthers and chief operating officer Mark Bosman.

Based in Cape Town, South Africa, it has benefitted from the country's strong sports betting turnover growth, which has increased from R855m in 2009 to R6963m in 2012, according to Government figures.

Focussed on regulated markets, BetTech's existing clients include multi-national lottery organisations, blue chip casino groups, online bookmakers and online casinos.

The company is bringing this experience and its cost-effective BetTech Sports solution, designed to give smaller sportsbook operators the functionality to compete with the world's largest bookmakers, to the European online gaming industry.

The GLI-certified BetTech Sports is quick to market as a one-stop solution and allows an operator to launch in less than four weeks. It is optimised for mobile and features integrations from, among others, Betradar, which includes over 6000 live monthly events, Soccer Roulette and Virtual Football League, Microgaming, Enetpulse and over 20 payment providers.

BetTech's proprietary Sports product is built on open source infrastructure, and is fully customisable and scalable. Running on a web-based platform, it offers seamless web, mobile and point of sale betting interfaces, offering bet types for all geographic markets, including Asian handicaps, horse racing (fixed odds and tote) and spread betting.

Hemson-Struthers and Bosman will be joined at ICE by general manager Anli Kotzé, who launched Ladbrokes.co.za in South Africa after working at The Betway Group as well as Betfair, and chief technology officer Ian Barnes.

"Over three years' preparation has gone into us showing at ICE and we are delighted to be here for the first time in 2013 for our European launch," said Kotzé.

"As a company we are focussed on the technology behind our products. New to the marketplace, BetTech Sports is free from legacy issues and is a very competitive and cost effective one wallet platform for web and mobile sportsbook and casino operators."

 

BetVictor announce B2B launch in time for ICE 2013

Posted: 04 Feb 2013 02:07 AM PST

BetVictor, one of Europe's leading and most distinctive betting companies are delighted to announce the launch of their new website www.betvictorb2b.com, in time for ICE 2013, which showcases their exciting new products and services.

Ron Regan Head of Business Development for BetVictor B2B explained: "This exciting new development the new B2B website will allow any potential partners to have a more visual experience when learning about our solutions. Our aim is to allow you to compete with the major operators without huge operational costs and overheads."

BetVictor B2B will be exhibiting at ICE 2013 from 4-6th Feb inc at the ExCel Centre and welcome you to their stand A258 where their experienced team will offer you their expertise to help maximize profits and grow your business.

Regan added "We will be demonstrating our managed service sportsbook and casino offerings across internet, mobile and tablets so please feel free to come and chat to us"

Victor Chandler, Chairman of BetVictor, added: "I am hugely excited about the opportunities that exist for BetVictor in the B2B gaming environment, having developed what I consider to be best of breed solutions across the key product and channel verticals. We have long been recognized as a trusted and pioneering name in the gambling industry and we look forward to meeting prospective partners at ICE to discuss plans and solutions further."