Friday, April 26, 2013

news.casinolife

news.casinolife

COME AND PLAY AT OUR HOUSE MECCA LAUNCHES NEW BRAND CAMPAIGN

Posted: 25 Apr 2013 08:43 AM PDT

Mecca has today announced the launch of a new brand campaign including a 30 second TV advert to be broadcast on commercial terrestrial and major satellite channels from today (Thursday 25thApril) until 31st May.

The campaign follows a comprehensive review of marketing activity for all channels aligned to the new strategy for the leisure gaming company of bringing together club, online and mobile for the first time and introduced by Brand Director James Condon.

The TV advert features a new multi-channel brand strapline – Come and play at our house – and focuses on the fun people can have playing with Mecca. A tactical ad, it aims to drive people to Meccabingo.com where they can double their deposits, resulting in 'double the fun'. The advert was created by RKCR/Y&R with media buying by Carat.

To view the advert, click on the following link: http://www.youtube.com/watch?v=S-8uAxinGRM

Paul Meadows, Head of Brand for Mecca, comments, "The new brand campaign is designed to bring together the different ways that people can play – in club, online and on mobile – and reflects what we stand for – fun, laughs, people and winning. We are passionate about giving our customers new games and more ways to play and all our marketing activity will reflect this.

"The campaign stems from the fact that everyone needs a little fun and excitement and that it's even better when it's shared with other people. This insight will shape all our communications as well as our multi-channel offerings and how we interact with people.

"It's an exciting time for the brand as it brings to life our ambition to make Mecca an entertainment brand with real human warmth and one of the friendliest gaming brands in the UK."

Believed to be a gaming industry first, Mecca also recently launched Mecca Mag – written and produced by Result CC – a customer magazine which is sold in all 97 clubs with a cover price of just £1.

 

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EUROCOIN SPONSOR SLOT SUMMIT GERMANY

Posted: 25 Apr 2013 06:38 AM PDT

 

Eurocoin’s Casino Divisional Manager, Nathalie Redon, led the company’s attendance at the latest Slot Summit Management Conference, held April 23-25 at Casino Hohensyburg in Dortmund, Germany. Accompanied by Regional Sales Manager Mathias Reindl, Nathalie was very pleased with the meetings she was able to complete during the Summit. “Slot Summit is a totally unique event.

Eurocoin's Casino Divisional Manager, Nathalie Redon & Lucien Wijsman Slot Summit Founder

Founder Lucien Wijsman and his team do a great job of bringing industry professionals together in a productive learning environment for a few days. It has been a very positive experience for us to interact with our many friends and colleagues here, and we will certainly be extending our sponsorship of the Slot Summit events in the future”

Eurocoin was able to demonstrate some of its latest product technology to interested Summit attendees, including the market-leading ‘Epicentral’ coupon printing system for casinos looking to market directly to players at their machines plus the latest JCM iVIZION bill acceptor.

Lucien Wijsman made clear his thanks for the company’s on-going commitment and commented “We are delighted that our long-term sponsorship partner Eurocoin Ltd is once again supporting Slot Summit in Germany this week. It's great to have them back at the event"

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