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| Posted: 10 May 2013 02:54 PM PDT
LAS VEGAS, May 9, 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, slot systems and interactive applications announced today that Hialeah Park Casino has selected a wide array of Bally's award-winning games and systems solutions to engage and excite players at its South Florida property where a new casino will open this summer. Bally's trailblazing iVIEW™ and Elite Bonusing Suite™ (EBS) will be deployed on 882 video gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iVIEW Display Manager (DM)™ picture-in-picture-style player-user interface will also be featured on the casino floor. The operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™. "We believe the Bally systems will assist us in delivering superior customer service to our casino guests," said Steve Calabro, Hialeah's Vice President and General Manager of Gaming. "Additionally, the Elite Bonusing Suite applications will provide a lot of excitement on our casino floor and help set us apart from the competition." EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game. These solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S. Hialeah Park has also chosen Bally gaming machines for approximately 20 percent of its floor, including Bally's exciting Pawn Stars™ video slots. In addition, the casino selected a wide range of core video, spinning reel, and premium games, including popular titles like Playboy Muy Caliente™, Cash Spin Jackpot™, Hot, Hot Habanero™, Quick Hit Triple Blazing 7s™, and American Original™. Hialeah Park also selected a host of products from Bally's broad systems portfolio including: SDS™ Windows® slot management system to manage casino, slots, and hospitality data. CMP™ player-tracking system. CoolSign® media-management solution for centralized management across the casino. Promotional Kiosk™, a customizable solution, to streamline traffic and offer new and exciting ways to reward to players. "We are honored that Hialeah Park has chosen Bally for its systems and games solutions," said Bally Technologies Vice President of Systems Sales Tom Reilly. "The casino will realize significant competitive advantages with the use of iVIEW DM and the various EBS applications which have been proven to create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos." About Hialeah Park Hialeah Park is currently undergoing a major transformation which will bring a gorgeous new casino and will revitalize one of South Florida's gems. Hialeah Park's renovation, which is just Phase 1 of a bolder future plan, will showcase a casino that will house 882 slots, electronic blackjack, electronic roulette, 20 poker tables, and three domino tables along with a variety of lounges, cafés, and restaurants. Construction crews are currently working around the clock to unveil the casino this summer. About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
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| INTERBLOCK signs DISTRIBUTION AGREEMENT FOR FRENCH MARKET Posted: 10 May 2013 02:50 PM PDT
Interblock, the manufacturer of “Luxury gaming products” proudly announces the signing of a Distributorship Agreement with French company SFC2A SAS – Société Française de Commercialisation d’Appareils Automatiques. Through extensive research of the complex and large gaming market in France, Interblock found best fitting company, which can bring the best value to the French players and believes is the best partner in presenting Interblock’s premium innovations in automated and semi-automated table games.
Ms. Yeliz Ozkan, Sales Director at SFC2A, added:”We are pleased to be an exclusive distributor for the Interblock company in the French market. We believe our contribution will represent strong sales force and that together with Interblock team we’ll deliver results for both customers and our manufacturers.” About SFC2A SFC2A is a new company with agreement to distribute automated gaming machines for the French market. SFC2A already has an exclusive contract with Aristocrat company for the distribution of slot games in France and DOM-TOM and would like to provide new products like the electromechanical roulette. SFC2A give products support, real time information access and experienced staff. For more information on SFC2A distribution, please call +33 143 777 700 or visit www.sfc2a.com<http://www.sfc2a.com>.
About Interblock Interblock(r) is a worldwide recognized brand of high quality multiplayer gaming machines. Electromechanical and electronic gaming solutions by Interblock provide casinos, arcades and gambling halls worldwide superior product performance and their guests a gaming experience to be remembered. Interblock’s multiplayer gaming machines are setting new industry standards and are becoming increasingly popular. Nowadays, the brand Interblock is a synonym for state-of-the-art electronic gaming machines with worldwide market presence and technical support. SFC2A’s experience and established customer relations, distribution network, local knowledge and expertise in the French Gaming market combined with Interblock’s commitment to provide cutting edge innovation and quality will ensure French customers and players receive only the best in Luxury Gaming Products.
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