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| Posted: 06 Sep 2013 05:00 AM PDT
 Orrin J. Edidin, President of WMS Industries and President & Chief Executive Officer for Williams Interactive The Play4Fun Network is a first-of-its-kind, white-label, free-to-play platform designed with the online gaming tools and marketing capabilities traditional brick-and-mortar casinos can leverage to expand their brands online and build an engaged online community of casino players. The B2B Play4Fun Network is completely branded and customized for the operator, offering their players a seamless experience across desktop, tablet and mobile devices. The player experience is grounded in the Williams Interactive library of proven WMS slot games that players already know and love from the casino floor. Through a Play4Fun Network platform branded to the A-Play™ customer loyalty club, Williams Interactive is providing Affinity Gaming the ability to connect with players from their 12 casino and resort properties (six in Nevada, three in Colorado, two in Missouri, and one in Iowa) between visits through a combination of proven social gaming mechanics and an award-winning marketing platform that will enable Affinity Gaming properties to fully engage their players online to drive incremental visits to their casino floors. The A-Play™Play4Fun Network will allow Affinity Gaming to customize, deploy and manage native mobile applications for iPad®, iPhone® andAndroid® devices, and provides players with a seamless multi-channel social casino gaming experience under the A-Play™ Club brand. The Play4Fun Network platform will integrate with the A-Play™ loyalty program, giving Affinity Gaming a complete view of player activity – online and on the casino floor. The platform provides easy-to-use, turn-key marketing capabilities that will empower Affinity Gaming to leverage these incremental player touch points to create and manage messaging personalized to target players based on activity, loyalty tier or even location through next-generation technologies like Geofencing and Push Notifications. These highly focused marketing offers can deliver real-time messages to target players on their iOS® or Android tablets and smart phones. Affinity Gaming's A-Play™ Play4Fun Network will launch with free-play versions of player-favorite WMS Gaming slot themes, includingInvaders from the Planet Moolah™, Brazilian Beauty® and Super Jackpot Party®. The platform leverages proven social gaming mechanics to increase its ability to engage and retain players by recognizing their game activity over time with leaderboards, access to new unlocked content and more. The cloud-based open architecture of the Williams Interactive Play4Fun Network platform makes it a flexible and scalable option, able to accommodate both the short- and long-term free-play gaming goals of the Company's casino partners. Williams Interactive can utilize the platform's API to integrate premium 3rd party content, from Bingo to Table Games and more, to provide additional ways for operators to engage multiple player tastes and preferences. Additional content for the Play4Fun Network will be announced as it becomes available. Orrin J. Edidin, President of WMS Industries and President & Chief Executive Officer for Williams Interactive, said, "The selection of ourPlay4Fun Network to serve a casino loyalty program covering a dozen casinos and resorts throughout Iowa, Missouri, Colorado, andNevada serves to further validate our strategy of leveraging our portfolio of proven WMS Gaming slot content and best-in-class technologies to empower land-based casinos to benefit from the convergence of land-based and online gaming experiences. We're excited to launch a Play4Fun Network platform with another cutting-edge casino operator like Affinity Gaming which is looking to provide their players a premium gaming experience both inside and outside the walls of a casino. Our comprehensive free-play iGaming solution provides access to the types of games their players enjoy when they visit the casino floor; and through robust marketing capabilities, our platform provides Affinity Gaming the tools its casinos need to engage players between casino trips." David Ross, Chief Executive Officer of Affinity Gaming, added, "We are excited to be the first multi-property loyalty program in the country to leverage this premium, free-play, iGaming platform to begin engaging our A-Play™ Club members online with premium casino content they already love on our casino floors, and to expose our properties and brands to a broader audience through new distribution channels in a wider geographic footprint. We selected the Play4Fun Network solution from Williams Interactive after a careful evaluation process as the best platform through which to build a player community engaged with our brand online, providing them exciting virtual gaming experiences where they spend time off our casino floors. We look forward to leveraging the platform's turn-key marketing functionality to provide our players the friendly, personalized attention our casinos are known for to provide them compelling reasons to visit us again." Edidin concluded, "We believe our Play4Fun Network platform, when live, will provide Affinity Gaming the necessary great iGaming content and digital marketing functionality they need to establish themselves as a key destination in their player's evolving online preferences, allowing them to build an engaged online player community their twelve land-based casinos can leverage to maximize their benefits from the ongoing convergence between offline and online casino entertainment." About WMS and Williams Interactive WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services. Williams Interactive is a global provider of premium platforms, products and services for the iGaming industry, from the white-labelPlay4Fun Network where real-money wagering is not yet allowed, to the build and operation of white-label online casinos in legalized real-money wagering jurisdictions. The company possesses a robust portfolio of proven WMS Gaming slot themes including Gold Fish®, Super Jackpot Party, Zeus™ and The Wizard of Oz™ and game engines such as Colossal Reels™, Money Burst® and G+®Deluxe already popular with internet casino patrons across Europe. More information on WMS can be found at www.wms.com. More on Williams Interactive can be found atwww.williamsinteractive.com, and on the Company's YouTube™ or LinkedIn™ channels. About Affinity Gaming Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company's casino operations consist of twelve casinos, six of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. Additionally, Affinity Gaming provides consulting services under an agreement to support the operations of the Rampart Casino at the JW Marriott Resort inLas Vegas. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com.
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| GTECH LAUNCHES STANDALONE JACKPOT SOLUTION AND ON-SCREEN SCRATCH CARD AT G2E Posted: 06 Sep 2013 12:49 AM PDT
(LAS VEGAS, Nevada) GTECH, with its gaming product brand, SPIELO, is bringing gaming to life at the Global Gaming Expo (G2E) in Las Vegas from September 24 – 26, 2013. GTECH booth 1265 will be the site of two new casino systems launches, Rub4Riches™ and JP2go™, and will showcase the latest GALAXIS™ modules and SYSTEM2go™ packaged solution.
For more in jackpot solutions, GALAXIS JACKPOTS is the powerful market-leading solution for Local and Wide Area Mystery and Wide Area Progressive (WAP) jackpots. GTECH's long-standing expertise in jackpot solutions has translated into top-performing WAP systems currently installed in more than 300 gaming venues in almost twenty countries around the globe. GTECH provides the games, systems, and administration that integrate seamlessly with cabinets from a wide range of manufacturers for the biggest headline-grabbing WAPs in the world. The SYSTEM2go essential slot management system combines on-line accounting and remote monitoring with a complete jackpot system in a single package. Quick and easy to install and simple to operate, SYSTEM2go is successful with single- and multi-site slot venues in continents across the globe. Available in a series of four scalable packages, advanced features can easily be added on for Ticket-In, Ticket-Out, Magnetic Card cashless, and Player Tracking. SYSTEM2go is an affordable and versatile system for all types of slot venues. On June 3, 2013, SPIELO International's parent company, Lottomatica Group, changed its name to GTECH S.p.A. As part of this change, the company's formerly separate business units, including SPIELO International, are being brought together under the GTECH corporate brand name to become a unified, customer-facing structure. With this realignment, the company is taking the final steps to effectively deliver comprehensive gaming solutions that meet their customers' evolving requirements. G2E 2013 marks the first time SPIELO will appear as a product brand under the new GTECH corporate brand. The JP2go and Rub4Riches casino systems products are only a sample of GTECH's full complement of cabinets, games, systems, and software, including products for both land-based and interactive operations. Visit Booth 1265 at G2E 2013 to see much more, and find out how GTECH is bringing gaming to life. About GTECH GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services, with a commitment to the highest levels of integrity, responsibility, and shareholder value creation. The Company is listed on the Milan Stock Exchange under the trading symbol "GTK" and is majority owned by De Agostini S.p.A. In 2012, GTECH had €3.1 billion in revenues and 8,600 employees in approximately 60 countries. For more information, please visit www.gtech.com.
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