| Good Morning colleague, Rather than just battling it out with other gambling companies in a price war, have you considered focusing more on increasing your customer lifetime value to help sustain revenue growth in 2015? To help you along with your research, we would like to share with you our most popular articles from the Customer Experience Transformation: Gambling Resource Centre: | 
| The Strategic Weapon You Need to Maximise Market Share Yazino's CEO Hussein Chahine, reveal how they continuously build on improving innovation through their customer experience strategy to grow their profits. Learn ways to over come negative market perception associated with the gambling industry and find out how to deliver a customer-centric customer experience strategy that keeps players loyal!
>>> Download the interview
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| Methods to Increase Customer Lifetime Value for the Gambling Sector
DAB Gaming explains the importance of customer experience for the gambling industry to ensure revenue growth. Discover key customer experience differences between mobile and tablet gambling and learn why it's important to invite players feedback at various touchpoints and read every response!
>>> Download the interview
| | | How To Utilise The Cross Conversion Approach
Due to increased market competition, improved technology and a shift from land-based casinos to tablet you need to you have processes in place to maximise interaction with customers.
Read the interview with Attila Kun, Head of Conversion Management at Novomatic, who has implemented a customer experience strategy to ensure brand consistency across multi-channel platforms and improve relationships with their players . >>> Download the interview
| If you would like a copy sent to you directly, please email me at enquire@iqpc.co.uk and I’d be happy to provide one. I hope you find the articles useful. Kind regards Michaela Menezes, Customer Experience IQ
T: +44 (0) 20 7036 1300
P.S. If you would like to hear more from Yazino, DAB Gaming and other leading gambling companies, you should join your peers at the Customer Experience Transformation: Gambling Summit, taking place on 28th - 30th April in London.
>>> Download the agenda for more information. | 
