Wednesday, June 20, 2012

news.casinolife

news.casinolife

Ukash win Best Prepaid Marketing Campaign at Canadian Prepaid Awards

Posted: 19 Jun 2012 12:27 AM PDT

 

June 2012: Ukash, the leading Global eMoney network and specialists in prepaid payment solutions, has received an award for the Best Prepaid Marketing Campaign at the Canadian Prepaid Awards 2012.

The campaign saw Ukash recognise the need to raise awareness with Canadian players and issuers after the launch of its prepaid card in 2010, with an objective to drive growth in the Canadian prepaid market, both online and physically.

The London marketing team worked closely with the established network of Canadian Ukash partners including UseMyCard, Now PrePay and Ezipin,   to execute an integrated multichannel marketing campaign across Canada. The campaign ran through December 2011 – January 2012, promoting The Ukash Ultimate Experience, to all existing and potential Canadian Ukash customers.

Ukash joined forces with PokerStars to offer Canadian poker players the opportunity to win a seat at the PokerStars Caribbean Adventure (PCA) in the Bahamas. Canadian Poker players were urged to use Ukash vouchers at PokerStars and each redeemed voucher code submitted, by the customer to Ukash was entered into a prize draw. The winner, David Bernstein was randomly selected and won a seat at the PCA worth $10,300 (USD) and went on to win $260,000 CAD.

David Hunter, Chief Executive Officer of www.Ukash.com said: "The Prepaid Awards Canada celebrates innovation and best practice within the prepaid industry. The awards inspire the highest calibre of entrants and builds awareness of prepaid across all sectors of the industry. We are honoured by the recognition for excellence and I would personally like to thank the judges for nominating Ukash as the winners of this category."

 

 

ComTrade enter into Strategic Partnership with Bally Technologies

Posted: 19 Jun 2012 12:18 AM PDT

 

 

Tuesday 19th June 2012, London – Leading provider of global IT solutions and software engineering services, ComTrade has today announced a partnership with Pascual Gaming to launch a new online casino for the 36win brand, www.36win.be.

ComTrade's Casino platform has proved to be a flexible solution, which is easily adoptable and this latest launch sees the online casino fully compliant with Belgian online regulations and provides special player protection requirements.

Popular Belgium dice game titles such as Wonderland, Spinning Cubes and Diamond Jungle which are part of Pascual Gaming's existing games portfolio have been ported on to the gaming server with many more titles to follow. The new online casino has also launched with a number of ComTrade's table games such as multiplayer blackjack and roulette.

Speaking on behalf of 36win.be, Patricia Coppenolle said "Belgian Players are very demanding and it was important for us to offer them the quality of games they are used to playing in arcades. The ComTrade Game Server allowed us to offer our players a true multichannel experience with most popular arcade games."

Commenting on the announcement Ales Gornjec, Director of Gaming at ComTrade said, "The partnership with 36Win is a significant step for ComTrade. We have proven that the investments we made in our game server and iGaming Platform allow us to easily adapt to special requirements of newly regulated markets. 36Win have been a well established landbased business for over 20 years and sponsor major Belgium football clubs."