Wednesday, September 5, 2012

news.casinolife

news.casinolife

IGT’s DoubleDown Casino Debuts First Land-Based Deal in Las Vegas

Posted: 04 Sep 2012 07:00 AM PDT

LAS VEGAS – September 4, 2012) – International Game Technology (NYSE: IGT), the global leader in driving technology innovations in the gaming industry, today announced that their DoubleDown Casino's first land-based partnership in Las Vegas, Nevada will be with Hard Rock Hotel & Casino Las Vegas.

The DoubleDown Casino application will be hosted on the Hard Rock Hotel & Casino Las Vegas website, www.hardrockhotel.com, giving players a chance to compete against friends and try their hand at winning virtual chips, all while remaining connected to the Hard Rock Hotel & Casino Las Vegas.

Eric Tom Executive VP Global Sales IGT

"Hard Rock Hotel & Casino Las Vegas is giving players more entertainment, even when they're not on the casino floor," said Eric Tom, executive vice president of global sales at IGT.

"Engaging through the website allows players to remain connected to the property they know and trust, with DoubleDown Casino simply providing the gaming entertainment."

IGT's DoubleDown Casino provides players with exciting casino style game play online, with access to the full roster of games including Da Vinci Diamonds® and Cleopatra® slots, as well as multi-player poker. Other well-known and proven IGT slot games and an exhilarating new Bingo game are slated to arrive soon on the DoubleDown Casino.

"Hard Rock Hotel & Casino Las Vegas is constantly looking for ways to enhance our players' experiences," said Bill Warner, president of WG-Harmon, LLC, which manages the property.

"What the relationship with DoubleDown Casino enables us to do is provide just that—more fun, more play, more entertainment."

Through the DoubleDown Casino, IGT is offering its casino partners with an avenue to provide extended social entertainment to their players across multiple platforms. This rapidly growing revenue sharing relationship also provides access to the largest social casino site in the world—directly on a casino's proprietary website, allowing the casino to have an advantageous opportunity to deliver targeted marketing messages to their customers.

New games will be added automatically to the virtual casino, and first-time users of the app will receive $1 million in virtual chips to start their play.

IGT Resources:

About IGT International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's recent acquisition of Double Down Interactive provides engaging casino style entertainment to more than 5 million players monthly. More information about IGT is available at www.IGT.com or connect with IGT at @IGTNews or www.facebook.com/IGT.

About Hard Rock Hotel & Casino Hard Rock Hotel & Casino is Las Vegas' off-strip playground, just minutes and less than three miles from McCarran International Airport.  The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC.  Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana and Motley Crue have all performed.  Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub, home to SIN on Sundays industry party; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.5 acres of tropical pool paradise which houses the trendsetting pool parties including the famous REHAB Sunday party and RELAX Monday party as well as the new Summer Camp Fridays and Nectar Music Festival Saturdays; The Joint concert venue; Hart & Huntington Tattoo Co.; restaurants including the new amped up gastropub Culinary Dropout, The Ainsworth, traditional steakhouse with an edge 35 Steaks + Martinis, Mexican cantina Pink Taco, and 'round the clock diner Mr. Lucky's Café and a state-of-the-art Fitness Center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.