Saturday, January 21, 2012

news.casinolife

news.casinolife

Microgaming Poker Network strikes new deal with Initial Rewards

Posted: 20 Jan 2012 02:53 AM PST

ISLE OF MAN – The Microgaming Poker Network (MPN) is pleased to announce an agreement in principle with Initial Rewards; the world's largest and most experienced provider of loyalty products to the iGaming sector.

A partnership of this nature on a network will make loyalty stores available to operators across the MPN. Initial Rewards, who are based in London, will be able to service MPN operators with loyalty offerings that have an impressive global reach.

Lydia Melton, Head of Network Games at Microgaming, comments: "Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base. The MPN caters to a diverse range of clients, from large publicly listed companies, to smaller operators in niche and regional markets. By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers."

Adam Wilson, Head of Business Development at Initial Rewards, comments: "Initial Rewards are the gaming industry's leading supplier of promotional merchandise and loyalty reward programs. Our partnership with Microgaming is set to strengthen our offering further. It will also significantly enhance the MPN player experience, and we are thrilled on both counts."

 

IGT and Hasbro Announce Licensing Agreement Renewal for Range of Interactive Casino Games Based on Highly Popular Brands Including MONOPOLY, BATTLESHIP and TRANSFORMERS

Posted: 20 Jan 2012 02:51 AM PST

(SAN FRANCISCO– Jan 20, 2012) – International Game Technology (NYSE: IGT) and Hasbro, Inc. (NASDAQ:HAS) announced today a renewal of their exclusive interactive casino game licensing agreement through the end of 2014.

The agreement gives IGT, via their Interactive division based in San Francisco, the rights, in legalized jurisdictions, to continue distribution of online casino games created specifically for world famous Hasbro brands. IGT currently offers a wide-range of casino games based on Hasbro brands such as MONOPOLY, CLUEDO, BATTLESHIP, TRANSFORMERS and DUNGEONS & DRAGONS. The agreement also includes provisions for IGT to produce and distribute new games based upon additional Hasbro brands.

"IGT is delighted to have reached agreement to continue and also build upon our successful business relationship with Hasbro. IGT is well known for offering high quality online and mobile games, and some of the more popular games that we have produced are based on Hasbro brands," said Gideon Bierer, executive vice president of IGT Interactive. "We look forward to developing new and innovative games that leverage Hasbro's iconic gaming brands. The launch of MONOPOLY Plus this spring will feature exciting and ground-breaking innovation."

IGT’s enticing portfolio of interactive products and services, including several Hasbro branded casino games, will be available at the IGT Stand, Number 3430, at ICE 2012. For more information about IGT at ICE 2012, please visit IGT.com/ICE2012.

About IGT International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.