Women's Views on News |
| Breast cancer awareness: think before you pink Posted: 16 Oct 2014 04:51 AM PDT
By Karuna Jaggar, Executive Director of Breast Cancer Action. It's Breast Cancer Industry Month, and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer? Together, over the years, we've changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to "follow the money" in pink ribbon marketing. We've exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. This October, we're taking it further and targeting some of the most outrageous pink ribbon promotions that exemplify everything that's wrong with pink ribbon culture. We're calling out the empty awareness, the misinformation, the profiteering,the pinkwashing, the degrading of women, the "tyranny of cheerfulness" that hides the harsh realities of this disease. We're sick of marketing giants raking in billions of pink ribbon dollars while women continue to be diagnosed with and die from this disease. Pink ribbon culture distracts from meaningful progress on breast cancer in six fundamental ways: 1. Pink ribbon products spread empty awareness. "Awareness" has failed to address and end the breast cancer epidemic. Who isn't aware of breast cancer these days? Pink ribbon trinkets on store shelves that promote "awareness" ultimately change nothing. We have more than enough awareness, but not nearly enough action that will make a significant difference to whether women get breast cancer or survive it. By making the public think "awareness" is the end goal, pink ribbon culture defuses anger about breast cancer and its devastating impact, and distracts us from the meaningful actions that will achieve health justice for us all. Instead of more meaningless gestures that defuse righteous anger and distract us from the real issues, we need bold action to address and end the epidemic. 2. Pink ribbon promotions spread misinformation. Whether by over-inflating women's risk of developing breast cancer, spreading the myth that "early detection is your best protection," focusing on a five-year cure rate for a disease that remains a risk throughout a woman's life, or other ways of cheerfully fudging the statistics, many pink ribbon promotions fail to tell the whole truth. These inaccuracies allow pink ribbon marketers to manipulate consumers' emotions through fear-mongering and false promises—in order to sell more products. Breast cancer campaigns must offer evidence-based information that does not fuel fear or offer empty promises in the attempt to sell pink products. 3. Corporations exploit concern about breast cancer for profit. Each October, marketers take advantage of people's sincere concern about breast cancer to make money and generate good publicity. Companies sell products, make profits, and seek customer goodwill by claiming to care about breast cancer. Yet, most of these promotions ultimately benefit corporations far more than they help women living with and at risk of breast cancer. By tapping into our generosity and genuine desire to help, these companies avoid transparency about where the pink ribbon money goes and too often leave consumers unable to accurately evaluate the promises made in product advertising. Companies and charities must honor people's good intentions with full transparency and accountability in their breast cancer fundraising and marketing. 4. Some pink ribbon products are linked to causing breast cancer. Years ago, Breast Cancer Action came up with a term for this, pinkwashing: the outrageous corporate practice of selling products linked to an increased risk of breast cancer while claiming to care about (and profiting from) breast cancer. It is outrageous and deeply hypocritical for companies to make money and gain customer goodwill from products that increase the risk of the very disease they claim to care about! Companies that claim to care about breast cancer should make sure their own products and services don't increase women's risk of breast cancer. 5. Pink ribbon promotions often degrade women by objectifying and sexualizing women's breasts and bodies. From "save the boobies" to "save the ta-tas" to "save second base," campaigns like these demean and insult women—and distract from the true focus of saving women's lives. They highlight narrow standards of beauty (thin, white, able-bodied, and young), depict women as coy sex-objects and too often promote the fantasy of "perfect" breasts. These sexy/cute campaigns hide the lived experiences of women in all their diversity and complexity. NASCAR, for example, is selling breast cancer awareness T-shirts that say "Check Your Headlights" which degrade women by objectifying and sexualizing women's breasts and bodies. We must honour women's rich complexity and full diversity, rather than obsess over narrowly defined body parts as the focus of breast cancer campaigns. 6. Pink ribbon culture obscures the harsh reality of breast cancer by creating a single story of triumphant survivorship based on positive thinking, beauty tips, and sanitized, carefully chosen images of women living with the disease– and sometimes women who do not even have breast cancer. Breast cancer is not pretty and pink, and many women who "fight hard," "fight like a girl," and try to "beat breast cancer" develop metastatic cancer and still die from the disease. Breast cancer is only profitable when it's palatable, and the pink ribbon covers up the devastating, harsh reality that so many women and their loved ones are dealing with. We must value all women living with and at risk of breast cancer and recognize the hard realities of breast cancer, including and especially metastatic disease. If marketing giants really cared about addressing breast cancer, they'd Stop the Distraction! They'd take bold action, provide evidence-based information, be accountable and transparent in their fundraising, stop degrading women, value women's diversity, and stop hiding the harsh realities of this disease. Let these pink offenders know what you think about breast cancer campaigns; join us on Facebook and Twitter and share our "Stop the Distraction" graphics with your friends and family And let the world know why many pink ribbon promotions do more harm than good. |
| Human trafficking: from outrage to action Posted: 16 Oct 2014 01:43 AM PDT
By Anne Gallagher. There's so much emotion and sentiment and evangelizing around trafficking. It's very easy to fall into the trap of feeling good about feeling bad; to imagine that speaking about injustice is the same as doing something about it; to fool ourselves that we can spend or petition; tweet or 'like' our way out of these problems. One of the painful lessons I've learned in fifteen years working in this area is that real change doesn't – won't ever – come easily. I've learned to be suspicious of those who propose quick fixes, who seek great victories. I'm wary of people who come to these issues with a grand narrative, a bucket of money, or an unshakeable conviction that their view is the right one: that their path is the only one. For me that is a recipe for disappointment and frustration. The ideas we are engaging with: human rights, the rule of law; equality between men and women, social justice are still new; they are still fragile. They fly in the face of human history and human experience, which has always accepted the domination of the strong over the weak – the rich over the poor. These ideas are radical because, make no mistake, what we are really talking about is the redistribution of power: taking power away from the strong – from those who have too much – and giving power to those who don't have enough. History, and our own experience, teaches us that those who hold power do not give it up easily. Once we understand that, we also come to understand that the struggle for human rights, equality and justice is not a one-off battle. It is, rather, a slow chipping away at structures, attitudes and behaviors that have defined the human condition and human relationships, for a very long time. In short: I urge you to be brave, to be visionary, but to be in this for the long haul. Have no doubt: we're going to eliminate HIV/AIDS and find a solution for global warming way before we end the exploitation of human beings for profit. I began working on trafficking back in 1998 at the UN. At that time, our understanding was informed by the reports we were receiving about cross-border exploitation of girls and young women in South East Asia and Eastern Europe. At that time, there was no accepted definition of "trafficking", no understanding that men and boys could also be victims; no conception that the purposes of exploitation could be as varied as the potential for profit. And it's also important to point out that at this time, within the international system, the issue of human exploitation was not even part of the mainstream conversation: forced labour, bonded labour, servitude, sexual exploitation, forced marriage, all these concerns were pretty much off the table. Countries would hide information – they would reject any criticisms, or attempts to find out what was going on – as a violation of their sovereignty. We didn't really know what was happening and certainly didn't have tools to do anything about it. All that has changed. Today, it's politically impossible for any country to defend exploitation of foreigners or nationals within their territory as not being the business of the international community. It is also impossible for countries to hide what is happening: whether it’s the organ trade in Egypt; debt bondage in the Australian sex industry; forced labour on US farms; or bonded labour in India. Everything's different today because we know. We've even come to understand how trafficking has infected global supply chains: that what we eat, wear, use and text with is often tainted with forced and exploitative labour. We also have new and better tools to confront trafficking: strong international and regional treaties have provided the blueprint for new laws that might not be perfect but are a great improvement on what was there – or not there – before. Through a combination of growing awareness and external and internal pressure, most countries have taken at least some steps in the direction of identifying and protecting victims and pursuing perpetrators. The US Government has reported that worldwide in 2012, there were more than 4700 convictions for trafficking offences and almost 47,000 victims were identified. These figures are still way too low but they are increasing, slowly, every year. These changes are monumental and well worth celebrating. But I'm also realistic about how little has really been achieved when we start to think about impact and real, lasting change. In fact, it seems very likely things are not improving and are quite possibly getting worse. One challenge is the inadequacy of criminal justice responses. Like so many other crimes that predominantly affect women, the marginalized and the powerless, trafficking is just not a high priority in the criminal justice system of any country. The rhetoric has certainly improved. But the institutional and attitudinal changes that are really necessary to end impunity and secure justice for victims are just not happening. We need to demand more of our national criminal justice systems. We need to be prepared to ask the hard questions: why so few victims are identified, why so few investigations proceed to prosecutions; why so many prosecutions fail; why so few high-level exploiters have their assets confiscated or end up in prison. In the words of Trust Women, we need to put the Rule of Law behind those who have been trafficked. Anything less is a failure. Another challenge is to address the vulnerability that underlies trafficking. Despite what Hollywood will have us believe, these things don’t happen to us – or to our daughters. People end up in modern slavery when they are forced to take the kinds of risks that none of us will ever face. Of course, we need to do something about the macro causes of this vulnerability such as poverty and inequality. But there are other, less monumental steps that could be taken. We could, for example, decide to outlaw recruitment fees: to make it illegal for any agency to charge employees for overseas job placements - or for any company or institution to accept the recruitment of their workers in this way. Another idea: rather than End Poverty Now with all its paternalistic connotations of poor people depending on us to solve their problems, we could campaign for a global minimum wage: tied to purchasing powerparity or some other meaningful economic measure. Why is a minimum wage good enough for us but not for those who produce the stuff and provide the services we consume? And finally, we need to face the challenge of demand: Trafficking feeds into a global market that seeks cheap, unregulated and exploitable labour and the goods and services that such labour can produce. In the strange world of trafficking advocacy, discussions around demand have come to be dominated by the issue of demand for commercial sex. The argument basically is: eliminate demand for commercial sex and you eliminate trafficking for sexual exploitation. For me, this kind of argument smacks of the grand narrative, quick fix approach that I've come to deeply distrust. But I'm also curious why other, more logical approaches haven't seen the light of day. For example, why don't we criminalize the knowing or reckless use of the services of a trafficked person? There can be no doubt that the sex industry of your country and mine contains a substantial proportion of women and girls who are trapped in a situation from which they can't escape – perhaps through debt, perhaps through outright coercion or intimidation. It's British and Australian men who are buying something that is effectively stolen. And the law can't touch them, even if all the signs were present that the thing they were buying wasn't being freely traded. They could be charged for a TV but not for a person. That's just not good enough. Thankfully, there are signs that talk and action around demand is shifting into new areas. For example, in educating consumers to make different decisions about what they buy; and securing commitment from global corporations for a slavery-free supply chain. That work is good, and important, just as long as it doesn't feed into a generation of cyber-activists: those who imagine that clicking on an e-petition is the same as actually doing something. And there are other aspects to demand that get less attention. My work is with governments and I've come to understand that we can't absolve them from responsibility for generating and sustaining demand. Many countries of destination derive great benefit from cheap foreign labour that, deliberately left unprotected by law, can be moved on if and when circumstances require. Countries of origin often rely heavily on the remittances of their overseas workers and may be reluctant to interfere with a system that brings economic benefits – even if it is clear that some of their citizens are being severely exploited. And every country that fails to protect migrants and migrant workers, whether legal or illegal, must take responsibility for creating an environment in which exploitation of these persons becomes both possible and worthwhile. Engaging with governments on these issues is difficult and often thankless work. But it's an important part of the puzzle that shouldn't be ignored. In terms of general directions I am proposing that : First: that we fight for a more effective criminal justice response. How dare Governments treat trafficking as a lesser crime? And shame on us for accepting this as normal. Second: that we try to understand vulnerability to trafficking better so that we can respond in ways that reflect people's lived experiences – rather than our ideas about them or what they need; And third: that we reject the current stultified, polarizing approach to demand: that we look more deeply and broadly into those systems and practices that encourage and reward exploitation. And in terms of very practical suggestions I am advocating three very specific actions: that we work towards the elimination of labor recruitment fees; that we advocate for a global minimum wage; and that we must look at ways of criminalizing the knowing or reckless use of the services of a victim of trafficking. But in offering these ideas I also feel compelled to repeat my earlier warning: beware of the snake-oil salesman or woman: promising quick fixes and an easy road ahead. Accept that we won’t find the solution to human exploitation in the next two days. But just maybe, we'll move things along, even a little bit. For me, that would be a very fine result. Anne Gallagher, a lawyer, teacher and practitioner in criminal justice and human rights, has been working on trafficking issues since 1998. In 2012 she received a Trafficking in Persons Hero award for her work in the global fight against modern slavery. A version of this post appeared in OpenDemocracy on 9 October 2014. |
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